As readers we do often come to question ‘why’ this particular article or post has been written, ’why’ service or company exist, ‘why’ do we care. Fun as ‘why’ is good enough reason at times. This time fun is so-called side effect. Main reason is mystery. It does surround technology consulting. Lots of acronyms, smart talks, huge piles of methodologies, smart books with best practices, ugly-looking solutions, poor customer experience and people lost in translation, unrealistic expectations on both sides, and many other good things. Main ‘why’ here is to convert complicated things into simple while keeping it fun.